The Response Ad program is designed to support a compelling “call-to-action” offer that promotes immediate action but are not designed for lead capture. This program can be used in conjunction with a direct mail campaign or as a standalone program.  



Base Package Includes: 
• Custom Mailing List conversion to matched Online Audience
• Optional Lookalike Audience creation
• Ad design / conversion
• Ongoing campaign optimization
• Results reporting 

Audience or Mailing List Size
This package includes a Custom Audience size of up to 25,000 matched and/or lookalike records. Lookalike records are based on selects, geography and record availability. Additional records above 25k are charged per CPM

Optional Lookalike Audience
We can augment any client supplied data file through audience profiling and sourcing lookalike prospects (demographically and geographically). No additional charge for creating the lookalike audience and appending to the client source file to increase reach or bring net Online Audience size to minimums or to create this audience when no prior mailing list exists.  

Subscription Discount
Subscriptions or multiple buy discounts may be available. 

Optional Recommendation
• Include Awareness Ads to help boost impressions
• Include conversion focused landing page
• Include a Retargeting Campaign to boost awareness or response

See Add-ons page for description. 

Ad Placement
Facebook Audience Network Newsfeeds, Mobile, Tablet, Desktop and In-App Network (includes thousands of “Apps” in addition to the Facebook App.)