BRAND AWARENESS AD PROGRAM

The Brand Awareness program is used primarily to drive awareness or support of multi-channel advertising campaigns and to support targeted branding campaigns. This program can be used in conjunction with a direct mail campaign or as a standalone program. The main objective here is usually impressions and frequency.   

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BASE PACKAGE DETAILS

Base Package Includes: 
• Custom Mailing List conversion to matched Online Audience
• Optional Lookalike Audience creation
• Ad design / conversion
• Ongoing campaign optimization
• Results reporting 

Audience or Mailing List Size

This package includes a Custom Audience size of up to 25k matched and/or lookalike records. Lookalike records are based on selects, geography & record availability. Additional records above 25k are charged at a $35/CPM. 

Example 1: Mailing list = 30k. We match 50% for Net Online Audience of 15k + 10k lookalike records (optional) NO CHARGE. Final pricing is the Base Price $1,450 + Setup $250 = $1,700. 

Example 2: Mailing list = 60k. We match 50% for Net Online Audience of 30k. Final pricing is the Base Price $950 + Setup $250 + $175 (5k @ $35 CPM) = $1,375. 

 

Optional Lookalike Audience
We can augment any client supplied data file through audience profiling and sourcing lookalike prospects (demographically and geographically). No additional charge for creating the lookalike audience and appending to the client source file to increase reach or bring net Online Audience size to minimums.  

Subscription Discount
Subscriptions or multiple buy discounts may be available. 

Optional Recommendation
• Include conversion focused landing page
• Include a Retargeting Campaign to boost awareness or response

See Add-ons page for description. 

Ad Placement
Facebook Audience Network Tablet and Desktop.